We conduct over 50 focus groups a year for trial lawyers from around the country. If you are considering whether to conduct a focus group for your case, please consider contacting us.
Many trial attorneys have already learned just how powerful focus groups can be in terms of getting feedback at a variety of stages of a case. We continue to learn the value of testing, feedback and how non-lawyers view our cases. It’s truly astonishing how often we saw “best practices” and conventional wisdom failing to resonate. We can’t stress enough how valuable focus groups have been to achieving remarkable results for clients.
Unfortunately, too many trial lawyers haven’t embraced the power of conducting focus groups. Whether it’s concerns about costs or merely ego, we regularly see plaintiffs suffer from the decision by their attorneys to forgo focus group testing.
Should you ever have any questions about how we approach focus groups, some of our findings, or anything else, please don’t hesitate to reach out.
Focus groups are a powerful tool that can assist trial lawyers at every stage of a case and maximize justice for clients.