On August 14th, Ken Levinson will be giving a presentation for ProVisors, titled “Supercharging Marketing and Business Development Efforts in the COVID Era.”
ProVisors is a networking organization of advisors that aims to accelerate brand and referral network growth in order for businesses and firms to reach their goals. ProVisors is a group of professionals, called ‘Trusted Advisors,’ who are thoroughly vetted before being invited to join the organization. Advisors help brands ensure they have solid networks of trustworthy professionals who can bring results that will surpass clients’ expectations.
Many of these professionals are attorneys, Levinson said, in addition to financial planners, consultants, bankers, and many others. In his presentation, Levinson will address important topics such as the ability to say positive during this time of pandemic and how to use “extra” time for productive planning, as well as to find new and creative ways to continue developing business strategies.
“For instance, I usually have lots of firm dinners and sporting events where we keep in touch with attorneys who we have relationships with,” Levinson said. “In my opinion, it’s all about trust-based relationships and being honest.”
Levinson said during the era of COVID-19, he has found new ways to stay connected with those in his network, utilizing video-chat technology to have virtual happy hours, wine tastings, and even movie nights.
These kinds of online meetings and social events “can be used by other businesses and a variety of law firms,” he said. ”It’s important to not let our practices wither, even in difficult times.”
The details of Levinson’s presentation will include: five specific actions firms should take to raise their profiles right now, a step-by-step guide to building a marketing infrastructure for sustainable client and prospect outreach, tips for one-on-one networking strategies during the pandemic, creative ways to make connections on video calls and conferences, ideas for standing out when you are communicating virtually, and guidance on distributing compelling and original content that is easily digestible with everything going on today.
Also contributing to the presentation will be Jocelyn Brumbaugh of The Brumbaugh Group, which gives marketing strategy techniques for boutique law firms, as well as some of the most-renowned law firms across the globe. Brumbaugh has led law firm communication efforts for many years, including those of Baker McKenzie and Foley & Lardner. She was also Citadel’s vice president of communications.
Sammy Azzouz will bring another perspective to the event as the founder of personal finance blog, The Boston Advisor. Azzouz is also President of Heritage Financial Services and has over two decades of financial advising experience.
“This shows that a variety of ideas and people can offer universal advice to help your business,” Levinson said.