On Tuesday, September 14, founding partner Ken Levinson was the featured speaker for a Michigan Association for Justice webinar. In his presentation, "Maximizing Your Trucking Cases Using Focus Groups," Ken taught fellow trial lawyers how to best utilize focus groups to most effectively help their clients in trucking cases.
With Ken’s background helping our firm's clients, as well as having conducting hundreds of focus groups for other trial lawyers across the country, he understands how to utilize a variety of methods at every stage of a case. His presentation addressed how to better understand, identify, and highlight the most compelling issues for a trial; recognize the weakest points of a case at the earliest opportunity; find both positive and negative characteristics of clients and witnesses; and test evidence and develop themes before reaching a jury trial. “It is always an honor to be invited to teach fellow trial attorneys – I am happy to be back giving a presentation for the Michigan Association for Justice,” Ken said.